By -, Warren Midgley, Karen Trimmer, Visit Amazon's Andy Davies Page, search results, Learn about Author Central, Andy Davies,
Metaphors for, in and of schooling study attracts on quite a few philosophical, theoretical and methodological methods exploring metaphors as tools for describing, realizing and encouraging schooling learn. Key issues addressed by means of authors during this assortment comprise: how metaphors supply new understandings of the philosophical assumptions underlying schooling learn; how metaphors offer new views on methodological concerns in schooling study; and the way metaphors evoke cognitive, affective and volitional responses to the event of undertaking or engaging in schooling examine. The booklet contains chapters written by means of lecturers with event in a number of schooling sectors together with heart, highschool and tertiary schooling. components of educational services contain doctoral examine, literacy and studying, particular schooling, academic partnerships and management, and utilized linguistics.
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J. (1979). The conduit metaphor: A case of frame conflict in our language about language. In A. ), Metaphor and thought (pp. 284-297). Cambridge: Cambridge University Press. Risager, K. (2006). Language and culture: Global flows and local complexity. Clevedon: Multilingual Matters. Searle, J. R. (1979). Metaphor. In A. ), Metaphor and thought (pp. 92-123). New York: Cambridge University Press. Sharifian, F. (2011). Cultural conceptualizations and language: Theoretical framework and applications.
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Research by Wilson and Huang (2003) into global wine marketing indicates that labelling and branding strategies should reflect traditional cultures and values when marketing to Asian consumers. This is because culture, eating habits and food preferences are deeply entwined (Fieldhouse, 1989, as cited in Lee, 2009, p. 258). Ones embodiment of metaphors and the way they are processed is dependent on ones subjective experience enmeshed with socio-cultural influences and practice (Palmer & Sharifian, 2007).