By Dr. Peter R. Haiss (auth.)
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Phase models suggest uniformity, where there is broad variety. ng perspectives that will be applied to strategic planning in the next chapter, see Hutt et al (1988:5), or Szyperski (1974):26). Here the emphasis is an providing the normative, rational-analytical perspective of the decision process, an which much of the strategic planning literature is based. - 27 the impression of aboslute truth of purely rational-analyticaldeductive models (Heckhausen 1981; zutshi 1981:67). 3 Culture and Normative Processes Due to the close resemblance of normative views on general decision making and on normative views of planning processes, it is helpful to review cultural influences on general decision making in a normative framewerk as depicted below.
The planning process is geared at achieving an alteration of the current state 1 not at a specified goal (Fredrickson 1983; Johnson 1988). 1 1 Authors Phases, Routines, and Path Configurations Denning ( 1971) Simultaneaus environmental and cerparate appraisal; generation of alternatives; evaluation with simultaneaus test against environmental factors and estimation of resources; decisions. Development of alternatives and evaluation are very close intertwined in this model. It includes interrupts 1 delays and recycles.
2 Planning The meaning of the ward "plan" may be descriptive or prescriptive (Rutland 1985:50). The plan can be seen as a picture of perceived reality, picking out the features that are regarded tobe relevant to be accepted as objective circumstances. And, it can be seen as intention, as a means for reducing uncertainty, as a vehicle for purposive activity, depending on its reasons, which may be mindstretching, the development of cerparate and short-term strategies, the development of a framewerk in the minds of senior management, management development, control, and internal communication and co-ordination etc.